We often are approached as ‘customers’ or ‘users’ from platforms like Google and Facebook. But when you consider our behavior as the revenue model of these companies, you could say that we are the product. This installation shows a display of 24 fictional characters, the so-called ‘products,’ On the front side of the products, you see the three most characterizing elements: a demographic, sociographic and psychographic ingredient. On the side that says ‘this product contains the following ingredients,’ it shows all the behavioristics and scores within the data stock system. At ‘product facts’ you will find all the values and the products’ total values. On the side ‘suggested use’ and ‘behavior analyses,’ you can read which companies and institutions might be interested in using this product.

exhibition at Dutch Design Week 2018

exhibition at Innovate Festival 2018