identity & terminology

You are no Facebook or Google user.

Not a Netflix watcher. No Uber customer or

Amazon shopper. You are their product.

You are the product of your own information.

Product // you, me and everybody that produces data:

We are the product of the internet economy.


Ingredients // all the types of data a product produces:

‘partner,’ ‘locations,’ income,’ ‘lose weight’ etc.


Data stock // the system that calculates the value of data, inspired by the stock exchange:

The cost of information fluctuates based on behavior, conditions, and characteristics.


co:i:n // the currency for personal data, pronounces: i-coin.


Product value // the sum value of all ingredient scores.


Tranches // the name of the ingredient category and value classification:

:3: means the scores in this tranche got to be multiplied with 3.

:6: means the scores in this tranche got to be multiplied with 6.


Value notation

(    0,5  data about the past or potential future.

>   1,0  data about present and certain future.

(>  1,5 data about past, present and future.


example of the value calculation:





pets          (((


1*(3*0,5)= 1,5





quit a habit    (


9*(1*0,5)= 4,5





browsing    (>(>(>


3*(3*1,5)= 13,5





debt       >>>>


6*(4*1,0)= 24,0




Every ingredient, in the data stock system, is connected to a question with multiple choice answers. All these answers represent a different value. In the experiment are you that one? You can determine how much you are worth, as a product of information,  by answering 72 detailed descriptive questions about yourself.  For example:


Do you have pets?

((((  no, but I am looking to buy a horse,

    alpaca or another exotic animal.


Which of the following descriptions suits

you best about engagement?

>>   I am engaged, and my wedding will be in 6 months.


How would you describe the look of your

day-to-day (online) agenda?

(>(>(>(>  complete overview of my pre-planted life,

        including contacts, locations, and notes.


This project is financially supported by the Grant for Talent Development, Creative Fund NL and the Pionier grand from SIDN fund, for Innovation and Internet.



explore the future of your data





A project initiated, developed, designed and executed by Julia Janssen.


Studio Julia Janssen

[Art / Design & Research]

{Technology / Data & Identity}

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